WRITTEN CONTENT
Three Blind Mice
The Tragic Tale Of Ubisoft Contrary to reported statements recently made by Ubisoft CEO Yves Guillemot to investors and industry insiders, the video game publisher has never been at war with its fans. It was always at war with itself. In a video presentation at Paris Game Week the beleaguered CEO describes the tension around […]
Her, Embrace Her
Humanising The Inhuman In recent years there has been a great marketing push to put Artificial Intelligence(AI) models in the hands of every consumer on the planet. It is now common place to have any and all products sprinkled with the fairytale dust of AI buzzwords. Everything from new fridges, to renewable energy systems to […]
Power On, Power Off
The Curious Death of Xbox Over the past few months it has become common place to find piece after piece on the internet lamenting the seeming self-immolation of Microsoft-Xbox. Attempts at rebranding and re-invention seem to have fallen flat with Xbox executives all but giving up the ghost. Don Mattrick was the forerunner, a harbinger […]
Almost Got ‘Im
The Strange Case Of Get-Trump Mania On The Internet In recent months there has been an ever growing cacophony of groans and grunts on the inter-webs pertaining to President Trump. Any and everything is attributable to the American President and his purported machiavellian whims. A tree doesn’t fall in the Amazon without the evil huff […]