The Pixel Witch Trials
Religious Crusades Amidst An Industrial Revolution With the shocking yet not unexpected poor reception of the latest title in the Call Of Duty franchise, avid gamers have taken to the inter-webs to loudly broadcast refunds of their latest purchase. Refunds not because the product is in a sorry technical state at launch, albeit being a […]
Three Blind Mice
The Tragic Tale Of Ubisoft Contrary to reported statements recently made by Ubisoft CEO Yves Guillemot to investors and industry insiders, the video game publisher has never been at war with its fans. It was always at war with itself. In a video presentation at Paris Game Week the beleaguered CEO describes the tension around […]
Her, Embrace Her
Humanising The Inhuman In recent years there has been a great marketing push to put Artificial Intelligence(AI) models in the hands of every consumer on the planet. It is now common place to have any and all products sprinkled with the fairytale dust of AI buzzwords. Everything from new fridges, to renewable energy systems to […]
Power On, Power Off
The Curious Death of Xbox Over the past few months it has become common place to find piece after piece on the internet lamenting the seeming self-immolation of Microsoft-Xbox. Attempts at rebranding and re-invention seem to have fallen flat with Xbox executives all but giving up the ghost. Don Mattrick was the forerunner, a harbinger […]